Jane Haskin is president & CEO, First Bethany Bank, Okla. Haskin, is a member of the Banking Exchange Editorial Advisory Board and a former member of ABA's Community Bankers Council. She is a frequent reviewer for www.bankingexchange.com
Financial institutions are under pressure to deliver faster, more cost-effective, and user-friendly payment solutions. Smart routing and multi-rail optimization have emerged as key strategies to streamline payment processes and enhance the customer experience.