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Social Media

Social Media redefines what a banking “community” is. Keep up with blogs by experienced bankers, consultants, regulatory experts, and Banking Exchange writers. To propose a guest blog, please contact Social Media editor.

Who knows how long Pokémon Go will last? Banker Chris Nichols argues that when you get past the fun and the buzz, there’s a bigger issue at stake.
Social Media

Bank tries out Pokémon Go

Written by Chris Nichols | 07/15/2016 - 18:57 |
Comments:   DISQUS_COMMENTS
But for CenterState Bank, there’s more to this than clambering aboard a fad
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Putting social media to work for you
Social Media

Putting social media to work for you

Written by John Ginovsky | 03/08/2016 - 09:16 |
Comments:   DISQUS_COMMENTS
Banks tap it to educate, enlighten, and—ultimately—engage. (But beware of risks)
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“Taquitos en Fuego” is just one of the interactive exhibits in Farmers Insurance “Hall of Claims” internet museum.
Social Media

Watch out in Farmers “Hall of Claims”

Written by Ashley Bray | 02/03/2016 - 16:00 |
Comments:   DISQUS_COMMENTS
Partying deer to “car for a day,” interactive "museum" provides humor and sales opportunity via multi-channel drive
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Finding social success
Social Media

Finding social success

Written by Ashley Bray | 12/09/2015 - 10:28 |
Comments:   DISQUS_COMMENTS
To have social media work at your bank, don’t fear it, be bold
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The Avidia Smarties are employee brand ambassadors for Massachusetts’ Avidia Bank. They receive special training to keep things in compliance online while promoting the brand in social media and in person.
Social Media

Creating a “brand ambassador” program

Written by Katelin Cwieka, Avidia Bank | 11/06/2015 - 16:19 |
Comments:   DISQUS_COMMENTS
Massachusetts’ Avidia Bank “gets social” in multiple ways to sell itself to public
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#Retweet the #CFPB
Social Media

#Retweet the #CFPB

Written by Amy L. Hanna, Baker Donelson | 10/21/2015 - 09:24 |
Comments:   DISQUS_COMMENTS
How bureau social media impacts consumer advocacy
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TD Bank’s public-facing social media presence, such as this Twitter home page, is just one side of its efforts. The bank also uses an internal social setup for internal purposes and to help employees hone their “social skills.”
Social Media

Social media from the inside out

Written by Lisa Joyce | 09/29/2015 - 14:53 |
Comments:   DISQUS_COMMENTS
TD Bank’s internal social media efforts have impact beyond the bank’s walls
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It’s showtime for social media for banks. The numbers are staggering and bank involvement is growing. A key piece of advice from the experienced: People engage in social media to address a fundamental human need—to matter. So be genuine and talk to people online.
Social Media

6 ways to sharpen social media skills

Written by Lisa Joyce | 09/02/2015 - 15:21 |
Comments:   DISQUS_COMMENTS
Social’s here to stay. Fitting it into your bank’s strategy requires a measured approach
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In one of Nicole Sherrod's funnier tweets, she marks a significant award for her employer, TD Ameritrade. View the entire YouTube video here: https://www.youtube.com/watch?v=aowvKNhZ3pA&feature=youtu.be
Social Media

TD Ameritrade takes stock with social media

Written by Ashley Bray | 04/01/2015 - 15:08 |
Comments:   DISQUS_COMMENTS
Nicole Sherrod’s tweets and posts show social's best as a dialog
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Citywide Banks includes day breakers such as its #FRIDAYFUNNIES cartoons and interesting puzzles on its Twitter account. The bank also runs Facebook, LinkedIn, and YouTube accounts.
Social Media

Colorado bank savvy on social

Written by Ashley Bray | 03/20/2015 - 17:45 |
Comments:   DISQUS_COMMENTS
Tip #1: It’s not all about your bank—even when it’s about your bank
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