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Chris Nichols

Chris Nichols

Chris Nichols is chief strategy officer at CenterState Bank Central Florida, N.A., Winter Haven, Fla. He frequently contributes to "UNconventional Wisdom" and other parts of www.bankingexchange.com. Nichols is a member of the Banking Exchange Editorial Advisory Board.

Correspondent banker Chris Nichols takes a preliminary look at the new banking law, signed May 23 by President Trump.

A banker’s quick take on new law

Impact of Economic Growth, Regulatory Relief, and Consumer Protection Act
Real hotel finance is no game and you don't get $200 for landing on "Go." But for lenders there are side advantages about trends in the business.

Predictive power of hospitality data

What hospitality lending says about business cycle
Community banks can't ignore the immediate, and longer-term implications, of P2P payments as Zelle goes live.

Zelle and future of payments for community banks

A banker’s take on the accelerating availability of P2P payments
Yearend is a bad time to invest in marketing, but ROI on marketing dollars rises in January.

Why we are stopping our marketing

... for November and December, that is. Don’t waste your dollars this time of year
"Social media" can be everything from a tweet to an old-fashioned conversation when your bank tags onto a current event to make a customer connection.

It’s time to engage your market

News-driven customer engagement and bank marketing
Florida bank has decided to try podcasts again on its correspondent banking clients first. This may result in using this technology to reach out to business customers and consumers.

Podcasts go back to front lines

CenterState Bank thinks time is ripe to reach out via podcasts again
Who knows how long Pokémon Go will last? Banker Chris Nichols argues that when you get past the fun and the buzz, there’s a bigger issue at stake.

Bank tries out Pokémon Go

But for CenterState Bank, there’s more to this than clambering aboard a fad
As in most recipes, the one for risk management is best judged by the final overall outcome.

Recipe for risk management

Making the best of multiple ingredients

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