Yet another acronym is making the rounds; this one, CEM, or customer experience management, roughly combines the adage "the customer is always right" with the latest techno-scheme of "predictive analytics."
Gamification. Sounds like yet another trendy, buzzy, shot-in-the-dark term people make up to hype the latest hair-brained approach to financial services operations, a term like Big Data, BYOD, or social media.
Consumers and businesses want instant gratification and the ability to move money in just minutes. From payroll to P2P to insurance benefits, demand is rising for instant disbursement. However, there are pain points in the current money movement ecosystem, and to address them, financial institutions need a payments strategy that addresses the dramatic rise in faster payments.
In this Banking Exchange hosted webinar on June 28, 2022, at 2:00 ET, Jaspreet Singh, Head of A2A/P2P Commercialization, Visa Direct at Visa Direct, and Al Griffin, Product Manager at Alacriti, discuss:
Market insights and trends around money movement
Consumer preferences and expectations
Visa Direct platform and its adoption in marketplace