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Stablecoin Adoption: Consumers More Likely To Trust Traditional-Fi Banks

New research reveals that traditional banks are best positioned to drive stablecoin adoption among US consumers

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  • Written by  Banking Exchange staff
 
 
Stablecoin Adoption: Consumers More Likely To Trust Traditional-Fi Banks

Almost three-quarters (74.8%) of consumers said they would try digital currency services if offered by their primary bank, compared to just 3.6% willing to place their trust in unregulated providers.

A survey of 1,000 Americans from financial technology leader FIS highlights widespread frustration with current payment systems, with 67.6% of respondents reporting issues such as slow online transactions, high fees, and card declines.

These pain points are fueling interest in alternatives. Almost nine in 10 (88%) of those surveyed find stablecoin features like instant transfers, lower costs, and 24/7 access appealing, and 70.8% are prepared to switch payment methods to resolve their biggest frustrations.

However, trust remains a critical factor. Over half (53.9%) view bank-issued stablecoins positively, and 77.4% believe they should be regulated like traditional payments. FDIC-style insurance would boost adoption for 66.3% of consumers, while concerns about security, privacy, and volatility persist.

Merchant acceptance also plays a pivotal role, with 52.7% requiring widespread usage before embracing digital currency. Peer-to-peer payments and online shopping are the top use cases, while international transfer — despite being a current strength of stablecoins — garnered less interest.

"The path to consumer stablecoin adoption runs directly through traditional banking,"  noted Himal Makwana, global head of corporate strategy at FIS.

"Banks have a unique opportunity to capture a market where 75% of consumers say they'd try digital currency if offered by their bank. Consumers are demanding the speed and efficiency of instant settlement, but only when wrapped in the trust and safeguards that traditional institutions provide."

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