SNL Report: MSRs flowing from banks herald asset-quality upgrade Specialty mortgage servicing companies have been scooping up mortgage servicing rights from banks, and analysts anticipate more purchases.
Your customers are already asking ChatGPT, Claude, and other AI assistants where to open an account, how to move money, and which lender to trust. Here's the question: "Is your institution part of their conversation, or is a fintech or another brand answering for you?"