Finastra and Larky have agreed to a partnership in order to provide enhanced mobile banking solutions for its customers.
Larky’s nudge will be available to Finastra customers that include banks and credit unions with an effort to drive engagement with account holders and increase mobile banking.
“Finastra’s Universal Banking core, digital, and analytics solutions are redefining end-to-end, open banking. This new collaboration demonstrates our commitment to expand our ecosystem, advance innovation and meet the new demands banks and credit unions face,” said Narendra Mistry, Chief Product Officer, Universal Banking Business Unit at Finastra. “Larky’s advanced location and segmentation capabilities complement our digital-first strategy, driving high engagement from mobile users and enabling banks and credit unions to better reach their account holders no matter where they are.”
Larky’s nudge allows for location-based mobile push notification campaigns, guides users to financial institutions’ offerings and elevates account holder interactions by reaching them at a time, place and setting that is best suited to their needs, according to a press release. The implementation will set out to result in increased app engagement and increase the use of a financial institution’s mobile banking platform.
Finastra is a provider of financial software applications and marketplaces serving financial institutions of all sizes. The company boasts more than 8,000 customers.