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Customers - Banking Exchange
Also amenable to doing without branches
Desire for frugality and control drives e-Savings
New sources improve marketing, fight fraud
Tech boosts productivity, service excellence
Mobile, social marketing is up—but how well does it pull?
They recognize they need financial advice, but unsure where to find it
Sweet spot is shared goals benefitting company, employees and/or customers
Break data into digestible segments rather than gulp them whole
67 million people plan to attend at least one wedding this year
Key shifts seen in satisfaction among demographic groups, as mid-sized banks slip
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