Yet another acronym is making the rounds; this one, CEM, or customer experience management, roughly combines the adage "the customer is always right" with the latest techno-scheme of "predictive analytics."
Gamification. Sounds like yet another trendy, buzzy, shot-in-the-dark term people make up to hype the latest hair-brained approach to financial services operations, a term like Big Data, BYOD, or social…