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The Mouse was EPIC!

The Mouse was EPIC!

Thoughts on the mighty mouse, as inventor dies
Executive silos threaten business effectiveness

Executive silos threaten business effectiveness

CMO-CIO disconnect weakens customer service delivery
Banks serve many customers, but today the business is a zero-sum game. To hold onto current customers—and win others away from competitors—banks must segment and prioritize their tailored messages, according to consultant Steve Ramirez of Beyond the Arc.

Segmentation matters more than ever

As messages multiply,  yours must fit customer best
Digital channels represent untapped opportunity to acquire customers

Digital channels represent untapped opportunity to acquire customers

Applications using mobile devices represent 20% of digital applications
“What’s the beef?”

“What’s the beef?”

. . . and other conundrums in running a complaint management program  
Banks need to rethink telepresence approach

Banks need to rethink telepresence approach

Use it to improve customer engagement, not reinvent teller experience
Credit card payment patterns provide insights on ability to repay

Credit card payment patterns provide insights on ability to repay

Study confirms “revolvers” present greater risk, in varying degrees
The age of the outbound message to the passive customer is over, says social media expert and guest blogger Clara Shih of Hearsay Social. Now the bank chief marketing officer must master a swirl of techniques and channels

Social sales is the CMO’s new job

Today consumers find you. Are you and sales force ready?
Global contest announced for leading-edge bank tech initiatives

Global contest announced for leading-edge bank tech initiatives

Deadline is Aug. 25!
Roadmap For the Rest of Your Life: Smart Choices About Money, Health, Work, Lifestyle ... And Pursuing Your Dreams. By Bart Astor. AARP/Wiley, 214 pp.

50 is the new 30

Book Review: Are you ready for your "second adulthood"?
Page 118 of 122

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