Jane Haskin is president & CEO, First Bethany Bank, Okla. Haskin, is a member of the Banking Exchange Editorial Advisory Board and a former member of ABA's Community Bankers Council. She is a frequent reviewer for www.bankingexchange.com
Your customers are already asking ChatGPT, Claude, and other AI assistants where to open an account, how to move money, and which lender to trust. Here's the question: "Is your institution part of their conversation, or is a fintech or another brand answering for you?"
