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Citizens Bank of Edmond President and CEO Jill Castilla takes to the mike during the bank's "Heard On Hurd" concert and street festival. Social media makes the core of the bank's promotion of the event.

How small bank makes itself “Heard on Hurd”

Citizens Bank uses social media and ingenuity to multiply small marketing budget
Branches after post-crisis pruning

Branches after post-crisis pruning

SNL Report: Office openings and closings by CRA-designation since 2006
Dancing The Digital Tune: The 5 Principles Of Competing In A Digital World. By Manish Grover. CD Press, 206 pp.

5 key principles of digital marketing

Book Review: Yet, does digital marketing differ from marketing?
Personalized marketing lifts returns

Personalized marketing lifts returns

Marketers increase personalization budgets
Divided FCC issues robocalls guidance

Divided FCC issues robocalls guidance

Bank fraud alerts exempted
Mobile banking use picking up

Mobile banking use picking up

Chase survey says Americans even banking while on dates
“I want to be part of the solution”

“I want to be part of the solution”

Banker Jay Sidhu on why he’s shifting gears
Almost half of Americans surveyed who use smartphone banking apps have conducted transactions while in their bedrooms, according to a survey of over 2,000 adults. The mobile banking and shopping behavior reported by respondents may surprise you.

Banking in bed, bath, and beyond

Convenience trumps security wariness
Engaging digitally active customers better

Engaging digitally active customers better

“Bring your own persona” seen as best practice
Here come “information citizens”

Here come “information citizens”

Consumers increasingly crave ease of access to info
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