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Tokenization

SNL Report: Snatching some of GM’s business helps
Transactions seen giving way to contextual banking
“The customer is not a transaction, but an ongoing dialogue”
Will concentrate on application to unbanked, privacy, security, money management
Customer experience trumps all—if done right
‘Remarketing’ works better than mass mailings
Branch data tools may be your best weapons
SNL Report: Bankers await verdict of a higher rate environment
Personal, face-to-face relationships still matter
Could reach 300 million globally as contactless cards roll out
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