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Marianna Shafir, Regulatory Advisor, Smarsh

Marianna Shafir, Regulatory Advisor, Smarsh

Marianna Shafir is Regulatory Advisor at Smarsh, where she’s responsible for legal and regulatory affairs worldwide. She helps clients navigate compliance obligations, technology trends and industry regulations through her knowledge of best practices for electronics communications supervision. Prior to joining Smarsh, Marianna worked for BNY Mellon and Invesco in varying legal and compliance roles.

Despite the Covid-19 pandemic, firms are still required to comply with Regulation Best Interest

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Webinar: How Banks and Fintechs Are Building the New Payments Stack

Tuesday, June 30, 2026, 1:00 PM ET

As digital assets move into the mainstream, banks, fintechs, and payment providers are focused on a new challenge: how to build and scale products that deliver real business value.

In this session, Cross River and Fireblocks will explore how leading organizations are bringing digital asset products to market, the infrastructure decisions that shape growth and speed-to-market, and the lessons learned from teams building at scale today. From wallet architecture and custody models to vendor strategy and regulatory considerations, we'll discuss the foundational choices that can accelerate innovation — or create friction down the road.

Whether you're evaluating a new offering or scaling an existing program, you'll leave with a practical framework for understanding how digital asset infrastructure impacts business outcomes.

REGISTER NOW!