Even as the prepaid card market grows incredibly fast, old views of prepaid are holding financial institutions back, says Cathy Corby Parker, chief revenue officer of TransCard.
As digital assets move into the mainstream, banks, fintechs, and payment providers are focused on a new challenge: how to build and scale products that deliver real business value.
In this session, Cross River and Fireblocks will explore how leading organizations are bringing digital asset products to market, the infrastructure decisions that shape growth and speed-to-market, and the lessons learned from teams building at scale today. From wallet architecture and custody models to vendor strategy and regulatory considerations, we'll discuss the foundational choices that can accelerate innovation — or create friction down the road.
Whether you're evaluating a new offering or scaling an existing program, you'll leave with a practical framework for understanding how digital asset infrastructure impacts business outcomes.
