Banking Exchange Magazine Logo

Time really is money!

Not time, literally, but sense of time, says survey

Time really is money!

There’s no denying that financial literacy can make a difference in how well an individual navigates personal finance. But new research indicates that a person’s “time personality” can affect how well they manage money and credit.

In fact, a study of 3,000 adults in six countries, including the U.S., found that a person’s perspective on time better predicts their financial health than do their skills at math or their financial savvy. The sponsors of the survey suggest that understanding one’s time personality may augment literacy training—by understanding one’s weak spots.

What is “time personality”?

People are creatures of their experience and how they apply that experience.

The research, by Philip Zimbardo, professor emeritus of psychology at Stanford University, was sponsored by, which is offering a related 36-question “Time Personality Quiz” on its website. Zimbardo created the Zimbardo Time Perspective Inventory.

The study breaks people into three major groups based on their time orientation:

Past-oriented people can be of two types:

“Once bitten twice shy”: Past bad experiences, such as getting a “201 K” after a 401 K tanked in the stock crash, makes them so conservative that limiting their downside costs them much of the potential upside.

“Memory Hoarders”: This group tends to get stuck in fond memories, which leads to standing by a bank or financial product when better deals may exist.

Present-oriented people can be of two types, as well:

“Hedonists”: These are like the classical grasshoppers in the Aesop’s fable of that insect and the ant. Living for the now, they may be financially sick. They buy now and think later, the researchers say, “with no thought of future consequences—or their credit card bill.”

“Powerless”: While the hedonists may be enjoying their present, at least, these folks don’t have any fun at all.

“They tend to believe that things that happen in life are out of their control,” the researchers state, “and don’t feel empowered to change their financial situation and get more out of their banks.”

As a result, they tend to be fatalists. “They don’t believe that better options exist,” the researchers report.

Indeed, the self-styled powerless are more likely than others to gamble or buy lottery tickets.

Finally, there are the future-oriented folks—who are not as savvy or happy as you might think.

“This group is singularly focused on planning for the future and are likely to make financial decisions—such as buying a house, saving or investing—because they know it’s the right thing to do,” say the researchers. “However, this group doesn’t always achieve a higher degree of financial health because they seek out advice that might not always be prudent.”

While they are looking ahead, they aren’t necessarily making the right choices. To secure their future, they may buy expensive forms of insurance, for instance.

The study found these people focus too much on the future, even personally.

“They are highly focused on their careers,” the researchers say, “and never have enough time in the day for their friends, family, or even themselves.”

More study findings

The study revealed additional points of interest to bankers:

• People who claim higher than typical levels of financial savvy aren’t necessarily financially healthy.

• Millennials think they are less financially literate, and yet they tend to demonstrate greater financial health than Boomers. Many came into the work force during the financial crisis and have demonstrated considerable financial conservatism.

• Internationally, the most financially healthy countries were the UK and Germany. The U.S. fell in the middle, and Italy, Hong Kong, and Brazil were the least financially healthy countries in the study.

Download Time Personality & Financial Health Study and view an interactive infographic

back to top


About Us

Connect With Us


CSI: Hawthorn River
Lending Regulatory Compliance

WEBINAR: Tuesday, May 21st, 2024, 2:00 CT / 3:00 ET

Join us to learn more about leveraging technology in Hawthorn River to support your lending process and its regulatory compliance. From 1071, TRID, HMDA, CRA and more in the sea of regulatory acronyms, our end-to-end loan origination solution creates efficiency for financial institutions.

Join this session for an overview of the platform, an interactive Q&A and information about:


This webinar is brought to you by:
OneSpan logo