Data shows the events, habits and patterns that shape peoples’ lives, needs and preferences. Marketers need to discover those events and patterns and act on them to reach the right…
Your customers are already asking ChatGPT, Claude, and other AI assistants where to open an account, how to move money, and which lender to trust. Here's the question: "Is your institution part of their conversation, or is a fintech or another brand answering for you?"