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Add character to marketing

Add character to marketing

Bank puts “Cash” behind promotion—and we’re not just talking money
Citizens Bank of Edmond President and CEO Jill Castilla takes to the mike during the bank's "Heard On Hurd" concert and street festival. Social media makes the core of the bank's promotion of the event.

How small bank makes itself “Heard on Hurd”

Citizens Bank uses social media and ingenuity to multiply small marketing budget
4 techniques for better financial management

4 techniques for better financial management

No budget stays relevant for 12 months anymore
For banks that give to customer-selected nonprofits, based on account balance or other relationships, the results are sweet: community support and market share growth

Giving away money builds business

Boiling Springs Savings'"no-bake cake sale" helps nonprofits while helping the bank
Loan portfolio management begins with forestry

Loan portfolio management begins with forestry

Looking beyond a “tree-by-tree” viewpoint
Get real about strategic planning in 11 steps

Get real about strategic planning in 11 steps

Ditch window dressing. Minimize looking backwards. Concentrate on what’s ahead
ALCO Beat articles featured exclusively on bankingexchange.com are written by the asset-liability management experts at Darling Consulting Group.

Quick lesson in loan swaps

Derivatives help in individual credits, as well as view of pricing
Getting capital levels right

Getting capital levels right

Handling squeeze between regulators and investors
Q&A on “dot.bank” registration

Q&A on “dot.bank” registration

Stake your claim in new domain
“Social” in his shirtsleeves

“Social” in his shirtsleeves

Camera-friendly Belmont Savings CEO Bob Mahoney delivers advice and life experiences online—minus sales pitch
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