Yet another acronym is making the rounds; this one, CEM, or customer experience management, roughly combines the adage "the customer is always right" with the latest techno-scheme of "predictive analytics."
The application of advanced analytics to detect and thwart sophisticated fraud increasingly is seen as the next, logical step in protecting customer data and identities.
As digital assets move into the mainstream, banks, fintechs, and payment providers are focused on a new challenge: how to build and scale products that deliver real business value.
In this session, Cross River and Fireblocks will explore how leading organizations are bringing digital asset products to market, the infrastructure decisions that shape growth and speed-to-market, and the lessons learned from teams building at scale today. From wallet architecture and custody models to vendor strategy and regulatory considerations, we'll discuss the foundational choices that can accelerate innovation — or create friction down the road.
Whether you're evaluating a new offering or scaling an existing program, you'll leave with a practical framework for understanding how digital asset infrastructure impacts business outcomes.
