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Mobile Banking - Banking Exchange
Survey shows 50% increase in mobile banking; double- and triple-digit growth in online sales
Push notifications not only provide alerts but offer immediate options to take responsive actions
Customers prefer to deal with their banks but will go elsewhere if not satisfied
PayPal, however, seems positioned to break out of the pack
Regulatory complexities force many providers to concentrate on airtime topups
Removal of silos remains the biggest obstacle
Customer education and fraud solutions found lacking
Branch strategies may need to be reevaluated
The startup culture applies its own rules while other payments players hesitate
Mobile strategy a key driver for achieving marketing goals and business objectives
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