Webinar: Banking on Gen Z
Generation Z, born between 1997-2012, is the generation after millennials. If financial institutions want to sustain their success to the end of this decade, they need this generation to be a sizable part of their consumer base.
But Zoomers are just getting started—many are still in college, and most are new to the banking industry—all amid the chaos of the pandemic. This is the time to start reaching out to them, but how can traditional institutions stand out from challenger banks with this critical generation?
In this Banking Exchange hosted webinar originally held on February 24 at 2:00 p.m. ET, Paul Letgutko, Senior Principal at Aite-Novarica, Katerin Gomez, Marketing Associate at Alacriti (and also a Zoomer), and Kristen Jason, Senior Product Marketing Manager at Alacriti discuss:
- How the role of the branch, call center, and the app are different for Zoomers
- The value of financial advice and expertise for Zoomers
- The importance of communicating the brand message to Zoomers
- The pandemic’s effect on Zoomer attitudes and trends
- What cancel culture means for your relationship with Zoomers
Please note: All registrants will receive a copy of the webinar playback.
Senior Principal, Aite-Novarica
Paul has 20 years of experience in research and analysis, with a specialty in designing and applying analytical solutions to a wide range of data sets and problems. After spending nine years in digital analytics consulting, Paul spent five years at Ernst & Young as a senior manager, designing, implementing, and executing solutions for the activation of customer data within marketing and business strategy contexts.
Marketing Associate, Alacriti
Katerin has a passion for market research and content development in the tech space. She has worked at a major residential mortgage lender, and completed an internship in customer experience at a technology company. As a Zoomer, she is eager to learn more about the FinTech industry and how it moves the banking industry forward. She holds a Bachelor of Arts in Communications and Spanish from Caldwell University and recently graduated from Rutgers University with a M.A in Communication.
Sr. Product Marketing Manager, Alacriti
Kristen is responsible for creating engaging product marketing content for Alacriti while staying abreast of industry trends. She offers over 15 years of marketing experience, including 6 years of experience in financial technology and payments. Kristen holds a Bachelor of Science in both Psychology and Business Administration from Florida A&M University and a M.B.A from the University of Central Florida.
This webinar is brought to you by Alacriti
This Webinar is also brought to you by Banking Exchange Webinar Series