Menu
Banking Exchange Magazine Logo
Menu
Viewpoints - Banking Exchange
5 Tips for Better Financial Services Partner Marketing in 2020

5 Tips for Better Financial Services Partner Marketing in 2020

Financial brands that leverage affiliate and partner marketing can deliver on a host of different business objectives. Get quick wins and kickstart your 2020 growth with the following tips.
What matters more to people today? Community connection or continuous connectivity? Next Voices blogger Kelsey Neisen examines the evidence.

Is community commitment enough?

You’ve got to walk the talk—and show it. But without modern tech …
Why wouldn't a farmer equipped with the latest ag tech want the latest in bank tech? Don't fall for stereotypes, warns Next Voices blogger Kelsey Neisen.

Farmer Jones wants mobile banking

Is your bank succumbing to business-eroding stereotypes?
Tech Viewpoint: Should banks open their virtual doors to third-party applications?

Open APIs: Good move for your bank?

Ultimately, they are another argument for partnership
Obvious and mediocre won’t be found here—but “Why didn’t I think of that?” will! Challenging the banking status quo is Dan Fisher’s personal mission.

What shrinking retail footprint means for your bank

If people don’t window shop anymore, what’s exciting about your branch?
“If we have simply substituted one group’s impositions for another’s, all we will have done is perpetuate a grudge match, with each test more bitter than the last”—Bill Streeter, editor & publisher

This dangerous dance…

A wakeup call for bankers … and for America
Conditions for formation of de novo banks may be warming up, but Jeff Gerrish says some post-crisis factors may still chill things a bit.

Can America grow new banks again?

Conditions may thaw, but big shift may take time
Which is the weakest link?

Which is the weakest link?

Tech Viewpoint: Comparing money laundering in the traditional financial ecosystem versus blockchains
Obvious and mediocre won’t be found here—but “Why didn’t I think of that?” will! Challenging the banking status quo is Dan Fisher’s personal mission.

“EMV is sooo inconvenient!”

Come on, really? Isn’t 20 seconds a small price to pay for better security?
There’s really not much that indicates we’ve learned anything new over the last several cycles,” says veteran lender and CEO Ed O’Leary. Each week in his blog he strives to fix that.

Do we believe in our internal controls?

Impatience with perceived lack of enforcement can be turned into organizational introspection
Page 1 of 8

Sections

About Us

Connect With Us

Resources

WEBINAR
Unlocking Data-Driven Growth:
Optimize Consumer Liquidity & Retail Banking Strategies

WEBINAR: Wednesday, April 30th at 2:00 PM CT / 3:00 PM ET

Financial institutions need real-time insights to navigate shifting consumer liquidity trends and optimize retail banking performance.

This webinar will explore how data—integrating peer benchmarks, deposit behavior, purchasing power, repayment capacity, and Reg. E management—drives smarter decision-making.

This webinar will equip you with:

  • Insights into key trends in consumer liquidity and deposit behavior
  • Strategies to optimize Reg. E management and overdraft policies
  • Techniques to increase account lifetime value with data
  • Real-world examples of banks and credit unions driving growth through data

REGISTER NOW!

This webinar is brought to you by:
OneSpan logo