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Bank tech trends can make your head spin. So each week longtime Tech Exchange Editor John Ginovsky does his best to “make sense of it all.”

“Do you know me?” “Sure, press 1”

Banks miss with customer (off)centricity
Obvious and mediocre won’t be found here—but “Why didn’t I think of that?” will! Challenging the banking status quo is Dan Fisher’s personal mission.

The day the bank stood still …

Cyborgs by proxy! If tech handles whole relationship, who serves customers when tech fails?
Reloadable prepaid card use rising

Reloadable prepaid card use rising

“Unbanked” using like checking accounts, says Pew report
Citizens Bank of Edmond President and CEO Jill Castilla takes to the mike during the bank's "Heard On Hurd" concert and street festival. Social media makes the core of the bank's promotion of the event.

How small bank makes itself “Heard on Hurd”

Citizens Bank uses social media and ingenuity to multiply small marketing budget
Branches after post-crisis pruning

Branches after post-crisis pruning

SNL Report: Office openings and closings by CRA-designation since 2006
Dancing The Digital Tune: The 5 Principles Of Competing In A Digital World. By Manish Grover. CD Press, 206 pp.

5 key principles of digital marketing

Book Review: Yet, does digital marketing differ from marketing?
Personalized marketing lifts returns

Personalized marketing lifts returns

Marketers increase personalization budgets
Divided FCC issues robocalls guidance

Divided FCC issues robocalls guidance

Bank fraud alerts exempted
Mobile banking use picking up

Mobile banking use picking up

Chase survey says Americans even banking while on dates
“I want to be part of the solution”

“I want to be part of the solution”

Banker Jay Sidhu on why he’s shifting gears
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Banking Exchange Interview with
Rachel Lewis of Stock Yards Bank

As part of the Banking Exchange Interview Series we and SkyStem are proud to present our interview with Rachel Lewis, Assistant Controller at Stock Yards Bank & Trust.

In this interview, Banking Exchange's Publisher Erik Vander Kolk, speaks with Rachel Lewis at length. We get a brief overview of her professional journey in the banking industry and get insights into what role technology plays in helping her do her work.

VIEW INTERVIEW NOW!

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