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Media Planner

Thank you for requesting Banking Exchange’s Media Planner.

More than a magazine — Banking Exchange is an integrated mix of print and digital content along with online and in-person exchanges. Banking Exchange fills an unmet need for a wholly independent voice covering community, midsize and large banks — the ENTIRE banking industry.

We look forward to helping you achieve your marketing goals by communicating your message to key decision-makers in the banking field.

2023 Media Kit

 

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Media Planner >

Mission Statement

ABOUT US

Banking Exchange is an information resource for bankers that brings a deep background of banking knowledge and contacts.  

We bring together a team of reporters, bloggers, and editors who have been immersed in banking trends and developments for three-plus decades. 

And we bring together bankers—online, in social media, and in person—to facilitate exchange of relevant information and best practices. 

 

OUR MISSION

More than ever, banks face major competitive, operational, and regulatory challenges. The mission of Banking Exchange is to be an indispensable resource for today’s bank, conveying fresh ideas, solutions, insights, and identifying trends.

Most importantly, Banking Exchange is for bankers that believe that they have a key role in the American economy, and also in the growth of responsible investments and services.

Banking Exchange focuses on how banks help local communities grow and how individuals and businesses borrow, invest and save responsibly with a purpose beyond simply making great returns. We represent a wholly independent voice and platform for the banking industry, providing Competitive Intelligence for Bankers.

This is not a media company: it is an information exchange. We also seek to have a very limited number of marketing partners that also seek to provide helpful information and products to help American Banks service their clients effectively and with purpose.  

Article Guidelines for Banking Exchange

Working with Banking Exchange

By our very name, Banking Exchange, we believe in an exchange of news, research, ideas, solutions, and more among all actors in financial services.

We strongly encourage you to review our website, www.bankingexchange.com. Look at the kinds of articles we present and the ways we present them, and the topics we cover. 

We are always open to new things. But there should be an obvious connection to banking and finance.

General contact

Send proposals for office visits, get-acquainted calls, and source connections to:

Erik Vander Kolk, Publisher, [email protected]

We prefer to be cold-contacted by email, not by telephone.

We work closely with a small group of outside editors and bloggers and may refer your proposal to one of those colleagues. They are a key part of our team.

Editorial calendar queries

For a copy of our editorial calendar, please contact Erik Vander Kolk, Publisher, at [email protected]. If you have a client or you yourself have expertise, please email us. Please do not inquire regarding the direction of the stories on the editorial calendar. We do not have time for such inquiries. Make the case in a succinct email. If we can use your help, we will contact you.

Submitting original articles—digital or print

At Banking Exchange we welcome submissions from qualified authors including bankers and bank directors; compliance, legal, marketing, and technology experts; and representatives of regulatory agencies and trade associations. Overall, remember that our audience consists of working bankers; write to a level useful to them.

Your time and our time is finite. Please always begin the process with a summary of about 75 words concerning the main point of the article and the author’s qualifications.

Do not begin by sending completed manuscripts, full white papers, or photographs unless requested.

Allow at least a week before following up, preferably by email. We are a small and active staff and cannot always act or respond immediately.

DOs and DON’Ts for working with Banking Exchange

DO

Submit articles as Word .doc files ONLY. Set up your document in 12 point serif type, such as Times Roman or Cambria.

Keep your formatting simple. Complex indents, extra spacing, varying line space settings, etc., must all be undone before we can work with your text. Don’t use them.

Provide charts and graphics in web-ready form. If you have relevant charts, they must be provided in a format and resolution that will appear satisfactorily on a web page. Don’t simply send embedded graphics in a Word document. Always also send separate graphic files, preferably JPEGs, so we can fix any typos. Do include separate files for each graphic with your final submission, rather than relying solely on anything embedded in your Word document—embedded graphics are too blurry.

Follow a few grammatical and style points. Keep sentences on the short side. Aim for short paragraphs. Write in the active voice. Avoid footnotes. Use the serial comma. Do not use Mr., Mrs., Miss., or Ms. with people’s names.

Provide relevant Links. If you mention a study or regulation, please provide the full title in the first reference and then link to it. 

DON’Ts

Do not promote your company or product. Submissions that are “commercials” will be rejected.

Don’t submit links that go to commercial content on your site.

Don’t send an article that’s been making the rounds for two months without being sure it is up-to-date when sent to us.

Don’t submit links without verifying the URL.

Don’t dual-submit articles. We expect outside submissions to be original to us and exclusive to us —in the banking field—if we accept them.

Don’t go off the radar. Keep in touch as an article is progressing. Let us know if it will be late. Be sure we know that all internal reviews have been completed before sending a “completed” manuscript.

Don’t send any large attachments (4 MB or larger) without advance word.

Websites are subject to constant change. We cannot be responsible for broken links.

Books for review

Books are part of how bankers exchange information and we have a small but dedicated group of banker book reviewers. If you would like your book considered for review, please contact:

Erik Vander Kolk, Executive Editor & Digital Content Manager, [email protected]

Unsolicited books may be considered for review, but we are under no obligation to examine them.

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On-Demand:

Banking Exchange Interview with
Rachel Lewis of Stock Yards Bank

As part of the Banking Exchange Interview Series we and SkyStem are proud to present our interview with Rachel Lewis, Assistant Controller at Stock Yards Bank & Trust.

In this interview, Banking Exchange's Publisher Erik Vander Kolk, speaks with Rachel Lewis at length. We get a brief overview of her professional journey in the banking industry and get insights into what role technology plays in helping her do her work.

VIEW INTERVIEW NOW!

This Executive Interview is brought to you by:
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