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Two banks join and cross “the line”

First Financial and MainSource Financial to link to serve tri-state market

Two leading large community banks join forces, intending to add more muscle after a transition period. Two leading large community banks join forces, intending to add more muscle after a transition period.

Two high-performing community banks of the Midwest will merge to form a combined company of nearly $14 billion by the first quarter of next year, when the transaction is expected to close.

First Financial Bancorp, Cincinnati, $8.7 billion-assets, presently will acquire $4.6 billion-assets MainSource Financial Group, Greensburg, Ind., in a stock-for-stock transaction. MainSource Bank will merge into First Financial Bank. The merged company will serve Ohio, Indiana, and Kentucky.

Once the merger is completed, Claude Davis, CEO of First Financial, will transition into the post of executive chairman of the combined banks. Archie Brown, president and CEO of MainSource, will take on those posts in the new organization, which will go by the First Financial name. In 2021 Davis will transition to a non-executive chairman’s post.

First Financial shareholders will own about 63% of the merged organization, and MainSource shareholders will own about 37%.

Getting the banks together

In an interview the two leaders said the agreement grew out of ongoing chats they had over the last couple of years about the evolution of the industry. In time, they said, the pair saw that it made sense to combine the banks to better serve their markets.

Brown says that historically MainSource had rural roots but kept moving further into urban areas to obtain more business. This effort included opening loan production offices in metro markets to pick up more loans.

Building on this effort looked like it was going to require adding more infrastructure, says Brown, to remain competitive. The bank had been culling its branch network to make it more efficient, over the previous five years, he adds, but management felt that the branch system continued to be inefficient. The average branch size is $34 million, according to Brown. The bank had cut the system’s locations by 30% over the last seven years, though it opened new branches selectively.

Both CEOs saw the need to grow further in order to gain the efficiencies necessary to properly serve their customers and handle growing compliance and other duties.

That growth, of course, brings its own added burden, especially in the form of direct supervision by the Consumer Financial Protection Bureau. Davis says both he and Brown saw that a merger would help meet this inevitability.

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“If you are going to grow across the $10 billion mark,” says Davis, “you want to do it in a meaningful way.”

The leaders say they expect the combination of two top-performing banks to be a top-performer in their first year as a merged institution. This will include overcoming the impact of lost revenue related to the Durbin Amendment, estimated at $12 million annually, and $2 million of added annual compliance and regulatory costs.

MergerPhoto

The merger grew out of discussions between First Financial's Claude Davis, left, and MainSource Financial's Archie Brown.

Good staff fit

In merger presentations and analyst briefings, top bank executives who have been through a program of growth have noted that sometimes this means rethinking who sits in certain key staff positions. One post that comes up, for example, is the CFO—the CFO of a small, privately held bank, may not have the skill sets necessary to be CFO of a larger, publicly held bank.

Davis and Brown say they have no concerns on this front. While there will be redundancies and reassignments among key positions, they indicated that in some cases bankers who must currently manage multiple areas will be able to give up a “hat” or two to concentrate on one area.

“At this point we feel we have the talent in place,” says Davis. (MainSource itself had acquired $561 million-assets Cheviot Financial Corp., in Cincinnati, in May 2016. This had put MainSource in the top ten of the city in deposit market share.)

Other areas are expected to be relatively routine to combine. While the two banks have different core systems, the leaders expect conversion to begin within a few months of consummation of the merger. Davis believes the combined bank will be able to invest in new systems that can help it better serve customers. The two banks have similar credit cultures and the leaders anticipate that merging them will be relatively straightforward.

Competitive picture ahead

The executives see the merger creating a stronger competitor. They generally see their competition being other traditional banks. Mention independent fintech players and they aren’t terribly concerned.

After a time, most fintechs, in Brown’s experience, must either line up a bank partner or find an acquirer. What concerns the pair more is, in a sense, such acquirers.

Brown explains that even as a larger community banking organization, the combined bank will only have so much money to devote to development of new tech services to compete with fintech. After that, it will have to find partners.

In this context, Davis says that broad competition remains a top priority.

“It really is what the largest banks in the country are doing” that concerns banks of the combined organizations’ size, he says. “I have yet to see a fintech that is a good full-service financial provider.”

Act II?

What’s down the road, once the banks are combined and transition accomplished? Brown expects First Financial to seek further growth via acquisition. He anticipates this will begin sometime in 2019.

Steve Cocheo

Steve Cocheo’s 38 years in financial journalism have taken him to all 50 states and nearly every corner of financial services in companies from fintech startups to community banks to regional and national giants. He is executive editor of Banking Exchange and digital content manager of www.bankingexchange.com. Previously he spent 36 years on the staff of ABA Banking Journal and 22 years concurrently as editor of ABA Bank Directors Briefing. He is the only journalist to have sat in on three federal banking exams, was a finalist for the Jesse H. Neal national business journalism awards, and a winner of multiple awards from the American Society of Business Publication Editors. In 2017 he received three awards from ASBPE: National Gold, National Bronze, and Regional Silver. Two years ago he finally gave up his cherished Blackberry for an iPhone, recently tried Uber, and has made it by Citibike from Battery Park to the Washington Bridge… and back. Connect with Steve Cocheo and Banking Exchange on LinkedIn. Follow Banking Exchange on Twitter

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