Technology has made people more connected and empowered. Consumers now dictate where, when, and how they connect with businesses, and set the standards for how businesses engage with them.
Innovative brands, such as Amazon, Netflix, and Uber, have set the new standard for these customer experiences, offering content and information in a seamless and personalized environment. And regardless of the channel used — laptop, smartphone, tablet, or a store — that experience is consistently excellent and convenient: available 24/7, instantly responsive, personalized, and relevant to a point where there is no friction to completing the transaction.
This white paper is brought to you by Bottomline Technologies